SaaS-based cloud services have introduced a plethora of new capabilities to small businesses related to HR, payments, accounting, payroll, marketing, customer relationship management (CRM) and much more. As these technologies become more affordable, small businesses are taking advantage.
LSA’s new Tech Adoption Index (TAI) is designed to measure the small business market’s shift to cloud-based services through a quantitative tracking study. The research will be conducted twice a year with a sample of 1,000 small businesses in each wave.
The data will help small business providers make strategic businesses decisions as it relates to product development, competitive differentiation and growth strategies.
Latest News
New Podcast: “Question Time with Tolithia”
This bonus episode of Above the Cloud is part of our continuing effort to leverage the amazing content generated at the November Tech Adoption Summit in San Francisco. This podcast was taken from the Q&A segment of Tolithia Kornweibel's well-received talk at the...
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New Podcast: “The State of SMB Software” featuring Mark MacLeod
The third annual "State of SMB Software 2018 report from our friends at SurePath Capital Partners paint a picture of a robust small business software market in 2018, with money pouring in to make big bets on companies that are enabling SMBs to in effect run their...
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Conference Video: Building a Challenger Brand
One of the most popular sessions at last year's Tech Adoption Summit event in San Francisco featured Tolithia Kornweibel, head of marketing at Gusto, giving a talk about how the upstart SaaS company has staked out a promising niche in providing small businesses with...
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Powered by the Local Search Association, The Tech Adoption Index (TAI) is designed to measure the SMB market’s shift to cloud-based services through a quantitative tracking study. The study is a bi-annual survey with a sample of 1,000 SMBs in each wave.