SaaS-based cloud services have introduced a plethora of new capabilities to small businesses related to HR, payments, accounting, payroll, marketing, customer relationship management (CRM) and much more. As these technologies become more affordable, small businesses are taking advantage.

LSA’s new Tech Adoption Index (TAI) is designed to measure the small business market’s shift to cloud-based services through a quantitative tracking study. The research will be conducted twice a year with a sample of 1,000 small businesses in each wave.

The data will help small business providers make strategic businesses decisions as it relates to product development, competitive differentiation and growth strategies.

Survey Findings

Get access to the key data points from all waves of the Tech Adoption Index survey.

Custom Reports

Sort the survey data yourself or get customized reports and decks.


Get a better sense of where and when small businesses are shifting as it relates to tech and software usage.

Database of Providers

Explore the most prominent players in the small business software and cloud-based tech space.

Private Briefings

Utilize our data and expertise to develop customized presentations (in-person, webinars, etc.).

Latest News

Gusto Tops 60K Customers, Adds Free Product

Gusto the SaaS company offering payroll processing and HR services for small businesses, revealed that it crossed the 60,000 customer threshold in January. It has also launched a new product called HR Basics that helps SMBs handle routine HR tasks like managing...

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MYOB Steps Up Battle with Rival Xero

Down in Australia there's an aggressive battle between two cloud-based SMB accounting software providers -- MYOB and Xero. MYOB recently announced new AI features that they believe will enable bookkeepers and accountants to spend more time offering clients advisory...

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Tech Adoption Index Charter Sponsors

Powered by the Local Search Association, The Tech Adoption Index (TAI) is designed to measure the SMB market’s shift to cloud-based services through a quantitative tracking study. The study is a bi-annual survey with a sample of 1,000 SMBs in each wave.

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