2018 Tech Adoption Summit - 11.7.18

A Conversation About the Future Small Business Market

Report: The Full-Stack, Tech-First Future

What Growing SMB Tech Adoption Means for MarTech Providers

Podcast: Above the Cloud

In-depth discussions with SMB SaaS entrepreneurs.

SaaS-based cloud services have introduced a plethora of new capabilities to small businesses related to HR, payments, accounting, payroll, marketing, customer relationship management (CRM) and much more. As these technologies become more affordable, small businesses are taking advantage.

LSA’s new Tech Adoption Index (TAI) is designed to measure the small business market’s shift to cloud-based services through a quantitative tracking study. The research will be conducted twice a year with a sample of 1,000 small businesses in each wave.

The data will help small business providers make strategic businesses decisions as it relates to product development, competitive differentiation and growth strategies.

Survey Findings

Get access to the key data points from all waves of the Tech Adoption Index survey.

Custom Reports

Sort the survey data yourself or get customized reports and decks.


Get a better sense of where and when small businesses are shifting as it relates to tech and software usage.

Database of Providers

Explore the most prominent players in the small business software and cloud-based tech space.

Private Briefings

Utilize our data and expertise to develop customized presentations (in-person, webinars, etc.).

Latest News

New Podcast: “Humans Aren’t Resources”

Gusto is one of the most celebrated business operating in the small business cloud software space, having raised more than $300 million to date and generating ample press for its approach to disrupting the payroll and HR space. Last week we visited Gusto's impressive...

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What is a Tech Agency Channel Partner?

When we talk to companies offering digital marketing solutions for small businesses, from full-stack solutions to focused offerings like SEO or websites, many express a common refrain. They want to explore new reseller channels. Most have worked with media partners...

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Tech Adoption Index Sponsors


Powered by the Local Search Association, The Tech Adoption Index (TAI) is designed to measure the SMB market’s shift to cloud-based services through a quantitative tracking study. The study is a bi-annual survey with a sample of 1,000 SMBs in each wave.

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