SaaS-based cloud services have introduced a plethora of new capabilities to small businesses related to HR, payments, accounting, payroll, marketing, customer relationship management (CRM) and much more. As these technologies become more affordable, small businesses are taking advantage.
LSA’s new Tech Adoption Index (TAI) is designed to measure the small business market’s shift to cloud-based services through a quantitative tracking study. The research will be conducted twice a year with a sample of 1,000 small businesses in each wave.
The data will help small business providers make strategic businesses decisions as it relates to product development, competitive differentiation and growth strategies.
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Our latest Above the Cloud podcast features Andrea Kayal, chief marketing officer of Upserve, a business management platform for full-service restaurants that emerged out of Swipely back in 2016 following two key acquisitions. In May 2016, Swipely became Upserve,...
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Add Your Voice to Our SaaS Engagement Survey
Anyone who builds or sells SaaS products for small businesses knows that it's all for naught if your customers are not engaged with your products on a daily basis. Businesses that do not rely on your products will eventually stop using them. And the engagement cycle...
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Why Are Sales Engagement Platforms So Hot?
We saw the news this week that the sales enablement platform SalesLoft has raised $70 million, giving it a $600 million valuation. The D round was led by Insight Venture Partners, will go toward fueling the Atlanta-based company's growth, specifically to fund...
read moreTech Adoption Index Sponsors
Powered by the Local Search Association, The Tech Adoption Index (TAI) is designed to measure the SMB market’s shift to cloud-based services through a quantitative tracking study. The study is a bi-annual survey with a sample of 1,000 SMBs in each wave.