SaaS-based cloud services have introduced a plethora of new capabilities to small businesses related to HR, payments, accounting, payroll, marketing, customer relationship management (CRM) and much more. As these technologies become more affordable, small businesses are taking advantage.
LSA’s new Tech Adoption Index (TAI) is designed to measure the small business market’s shift to cloud-based services through a quantitative tracking study. The research will be conducted twice a year with a sample of 1,000 small businesses in each wave.
The data will help small business providers make strategic businesses decisions as it relates to product development, competitive differentiation and growth strategies.
Latest News
New Podcast: “Glengarry Glen George”, featuring George Leith
No matter where George Leith is in the world, he rises at 4 a.m. to hit the gym. And it's often well into the wee hours before he winds down his last call of the day. Half measures aren't really his thing. George runs sales at Vendasta, a white label digital marketing...
read more
New Podcast: “Think Like an App”, featuring Neal Polachek
A while back LocaliQ asked my colleague Neal Polachek to develop a talk for small businesses that would fit into its Growth Lab initiative. Something to help small businesses stay ahead of the curve. Neal landed on an idea. What if small businesses adapted how they...
read more
LSA 19 Preview: Demystifying the All in One Solution
Next week at LSA 19 in beautiful Dana Point, CA (which will be a nice respite for a polar vortex victim like me), I'll be running a workshop called "Demystifying the All in One Solution", that will unpack why all in ones are such a thing and offer some strategies for...
read moreTech Adoption Index Sponsors
Powered by the Local Search Association, The Tech Adoption Index (TAI) is designed to measure the SMB market’s shift to cloud-based services through a quantitative tracking study. The study is a bi-annual survey with a sample of 1,000 SMBs in each wave.