SaaS-based cloud services have introduced a plethora of new capabilities to small businesses related to HR, payments, accounting, payroll, marketing, customer relationship management (CRM) and much more. As these technologies become more affordable, small businesses are taking advantage.
LSA’s new Tech Adoption Index (TAI) is designed to measure the small business market’s shift to cloud-based services through a quantitative tracking study. The research will be conducted twice a year with a sample of 1,000 small businesses in each wave.
The data will help small business providers make strategic businesses decisions as it relates to product development, competitive differentiation and growth strategies.
Latest News
New Podcast: “Selling to SMBs is Hard” Featuring Ted Paff
Our latest podcast is a combination clinic and therapy session for anyone who has ever tried to build software products for small businesses. At the recent Tech Adoption Summit in San Francisco, my colleague Neal Polachek interviewed Ted Paff, a former VC turned...
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Service Titan, Square Move the SMB SaaS Ball Downfield
Two recent news events offer some additional insights into the trajectory of SaaS for SMBs. As we have said previously, we expect many zigs and zags as SaaS companies who focus on building software for SMBs try to find their sweet spot. The size and valuation of...
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New Podcast: “Stop Talking About Your Product”
Our latest episode of Above the Cloud features an interview with Costantino Caroppo, a former CMO at the Italian digital agency Axelero and the self-described "father of the Italian IYP" for launching Seat Pagine Gialle's first digital directories while an executive...
read moreTech Adoption Index Sponsors
Powered by the Local Search Association, The Tech Adoption Index (TAI) is designed to measure the SMB market’s shift to cloud-based services through a quantitative tracking study. The study is a bi-annual survey with a sample of 1,000 SMBs in each wave.