SaaS-based cloud services have introduced a plethora of new capabilities to small businesses related to HR, payments, accounting, payroll, marketing, customer relationship management (CRM) and much more. As these technologies become more affordable, small businesses are taking advantage.
LSA’s new Tech Adoption Index (TAI) is designed to measure the small business market’s shift to cloud-based services through a quantitative tracking study. The research will be conducted twice a year with a sample of 1,000 small businesses in each wave.
The data will help small business providers make strategic businesses decisions as it relates to product development, competitive differentiation and growth strategies.
Latest News
New Podcast: “Appify Your Business,” featuring Bill Furlong, Squarestack
We've wanted to get Bill Furlong on our Above the Cloud podcast for a while. His new book, "Appify Your Business," is well-aligned with the data-driven viewpoint we've developed at the Local Search Association with the Modern Commerce Monitor™️ (formerly Tech Adoption...
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New Podcast: “Scheduling is like hosting,” featuring Aksh Gupta, Occasion
Occasion co-founder and CEO Aksh Gupta had the crowd leaning in this week at the LSA's LOCALOGY ENGAGE: SaaS/SMB event in Washington, DC, when he talked about how something called the "30-second rule" saved his company. The 30-second rule is a process for observing...
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New Podcast: “What makes AR fly or die?” featuring Mike Boland, ARtillery Intelligence
Our latest Above the Cloud podcast features a conversation with Mike Boland, a longtime local digital commerce industry analyst who currently wears (at least) two hats. He is the lead analyst at Street Fight. And he runs his own advisory firm focused on the spatial...
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Powered by the Local Search Association, The Tech Adoption Index (TAI) is designed to measure the SMB market’s shift to cloud-based services through a quantitative tracking study. The study is a bi-annual survey with a sample of 1,000 SMBs in each wave.