SaaS-based cloud services have introduced a plethora of new capabilities to small businesses related to HR, payments, accounting, payroll, marketing, customer relationship management (CRM) and much more. As these technologies become more affordable, small businesses are taking advantage.
LSA’s new Tech Adoption Index (TAI) is designed to measure the small business market’s shift to cloud-based services through a quantitative tracking study. The research will be conducted twice a year with a sample of 1,000 small businesses in each wave.
The data will help small business providers make strategic businesses decisions as it relates to product development, competitive differentiation and growth strategies.
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Softbank, Hard Cash and Warm Hearts
Looks like Goliath investor Softbank may place yet another huge bet on the WeWork. Softbank already put nearly $4.5B into the real estate play that has been rumored to be preparing for a public offering. According to filings, WeWork losses continue to mount as they...
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Facebook Goes After the SMB Long Tail with ‘Consultants’ and ‘Pros’
Today in New York Facebook held its Global Partner Summit. There were a number of announcements coming out of the event: Creative Compass (tool to measure the impact of ad creative) New Marketing Partner categories: Facebook Marketing Consultants and Facebook Pros...
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New Podcast: “SMBs Have No Time”
There are few people with a broader or deeper perspective on the small business SaaS world than Mark MacLeod, the latest guest on the "Above the Cloud" podcast series. Mark was the founder CFO at Shopify, which helped democratize e-commerce by enabling SMBs to become...
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Powered by the Local Search Association, The Tech Adoption Index (TAI) is designed to measure the SMB market’s shift to cloud-based services through a quantitative tracking study. The study is a bi-annual survey with a sample of 1,000 SMBs in each wave.