2018 Tech Adoption Summit - San Francisco - Nov. 6-7

A Conversation About the Future Small Business Market

This intimate event helps companies fulfill on the opportunity in the cloud-based SMB software industry. The Summit features new data from the Tech Adoption Index, a small business survey measuring adoption of cloud-based CRM, marketing, payroll, point of sale and other critical business apps. The survey findings offer a framework for a highly tactical conversation about go-to-market in the small business software space.


Adam Blake


Wasim Khan

Head of Xerox Digital Solutions

Tolithia Kornweibel

Director of Marketing

Josh Melick

Co-founder and CEO

Above the Cloud Interviews

Mark Canon


Kushagra Shrivastava

Managing Director
Yahoo Small Business

Ted Paff



Josh Scherman

Vice President
Surepath Capital Partners

Jacqueline Cook

Chief Strategy Officer

Bob Yakominich

VP Sales

Josh May

Co-founder and CEO

Stu Richards


Trina Ward

Trina Ward Consulting


Manvinder Singh

Head of Infrastructure & Big Data Partnerships
Google Cloud

Francesca de Quesada Covey

Manager of Local Partnerships

Kevin Raheja

Director of Strategic Partnerships


Sunir Shah

Cloud Software Association

Charles Laughlin

Tech Adoption Index

Greg Sterling

VP, Strategy & Insights
Local Search Association

Neal Polachek

Board Advisors

Tuesday, November 6

Yelp Headquarters

4:30 PMWelcome & Let’s Do the Numbers

5:10 PMIn Their Own Words: SMBs Talk Tech Adoption

5:30 PMNetworking Reception

Wednesday, November 7

The Laundry San Francisco

8:00 AM – Coffee and Registration

8:30 AM – What’s New in the Small Business Cloud?

8:50 AM – Headline Talk: Tolithia Kornweibel, Director of Marketing, Gusto

9:20 AMHeadline Talk: Wasim Khan, Head of Xerox Digital Solutions

9:45 AM – Headline Talk: Adam Blake, CMO, ThriveHive

10:10 AM – Above the Cloud Interview: Ted Paff, Founder, Customer Lobby

10:30 AM – Networking Break

11:00 AMAbove the Cloud Interview: Kushagra Shrivastava, Managing Director, Yahoo Small Business

11:20 PMMastering the Fine Art of Inside Sales

12:00 PM – Lunch and Networking

1:30 PM – Channels, Channels, Channels

2:00 PM – Headline Talk: Josh Melick, Co-founder & CEO, Broadly

2:30 PMFollowing the Money — Who’s Investing in SMB SaaS, and Why?

3:00 PM – Networking Break

3:30 PM – Why Do They Leave? Tricks for Keeping Customers on Your Platform

4:10 PM – Above the Cloud Interview: Mark Canon, Chairman, Boomtime

4:30 PM – So Kids, What Did We Learn Today?

5:00 PM – Networking Reception at The Laundry

6:30 PM – Dinners and after parties to be announced

Previous Attendees

Who should come?

Anyone serving the small business software market including SaaS providers, SMB app developers, media companies, martech companies, telecoms, MSPs, investors, early stage start-ups, marketing agencies, etc.

Platinum Sponsors

Silver Sponsors

Event Location

The Laundry

3359 26th Street

San Francisco, CA

Questions? Complete the form below.

Powered by the Local Search Association, The Tech Adoption Index (TAI) is designed to measure the SMB market’s shift to cloud-based services through a quantitative tracking study. The study is a bi-annual survey with a sample of 1,000 SMBs in each wave.

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