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About the Tech Adoption Index Survey

SaaS-based cloud services have introduced a plethora of new capabilities to SMBs, but how many are taking advantage? This is the question the Tech Adoption Index seeks to answer. The Local Search Association’s (LSA) new Tech Adoption Index (TAI) is designed to measure the SMB market’s shift to cloud-based services through a quantitative tracking study. The research will be conducted twice a year with a sample of 1,000 SMBs in each wave. The data will help SMB providers make strategic businesses decisions as it relates to product development, competitive differentiation and growth strategies.

About the Local Search Association

The LSA is a not-for-profit industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy and more.

Sponsors

Powered by the Local Search Association, The Tech Adoption Index (TAI) is designed to measure the SMB market’s shift to cloud-based services through a quantitative tracking study. The study is a bi-annual survey with a sample of 1,000 SMBs in each wave.

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