Last week WeWork acquired digital marketing firm Conductor. After it happened I got a number of informal messages like: WeWork + conductor, make sense? Many people were surprised by the move, and from a distance it’s initially confusing potentially.

WeWork rents office space; Conductor manages digital marketing and SEO for enterprises. These two functions seem relatively distant from one another. But here’s what WeWork said in announcing the acquisition:

Read the rest of this post on LSAInsider.com

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